Privacy Statement

Urbanmegamall.com (the “Site”) is operated by Persistent Enterprises LLC (“PE”). This Privacy Statement (the “Statement) describes Urbanmegamall.com’s collection, use and disclosure of information practices in connection with the Site. PE respects the privacy of visitors to the Site. Please read this Statement carefully so that you understand what information we collect through the Site and what we do with that information. Please be aware that should you follow a link to another Web site, you are no longer covered by this policy. It's a good idea to understand the privacy policy of any Web site before sharing personal information with it. This Statement applies only to information collected online through the Site and does not describe the ways in which we may collect or use information obtained offline or through any means other than the Site.

Your Consent to this Privacy Policy
Your personal data (also referred to as Personal Information) - that is, data that identifies you, or from which you are identifiable (such as, but not limited to your name, street address, telephone number, credit card information, screen name and email address) - will be collected, processed, stored and used by us, and passed to other third parties in order to properly respond to your request. Once that data has been passed to such Third Party, it will be out of the control of PE and will be subject to any Privacy Policy of such Third Party. By providing Personal Information, through the Site, you signify that you agree with the terms of our current Privacy Policy as posted here. If you do not agree with any term in this Privacy Policy, please do not provide any Personal Information.

Collection and Use of Personal Information
PE collects Personal Information about you when you visit the Site and input information or in the course of any other exchanges of information, transactions and activities. Personally identifiable information collected by PE through your use of the Site may be stored on servers or in a cookie on your computer and may be used by PE for any of the following purposes:

1.To confirm or fulfill a request that you make. This will include passing such information to Third Parties to aid in the response to your request. These Third Parties may respond directly to your request using the Personal Information you supplied in your request.

2.To follow up on any request that you have previously made.

3.To communicate with you regarding your request.

4.To improve your user experience.

5.To manage PEs business and its relationships with Affiliates, customers and other third parties to which PE may disclose personally identifiable information pursuant to this Statement.

6.For Site administration, analysis, research, development, optimization and other internal purposes, including, without limitation, to compile usage data.

- a.Usage Data is used by PE for administrative, analytical, research, optimization and other purposes. For example, PE may use statistical analyses of Usage Data in order to measure interest in the various areas of the Site, for development purposes and to inform advertisers and partners in aggregate and anonymous terms about consumers who click on their advertising or other messages. IP addresses are also used for systems administration and troubleshooting purposes.

Cookies
A "cookie" is a small data file that can be placed on your hard drive when you visit certain Web sites. PE may use cookies to collect, store, and sometimes track information for statistical purposes to improve the content and links we provide and to manage the Site. These cookies do not enable Third Parties to access any of your User information. Please note that Third Party links, such as advertisers and partners may also use their own cookies. PE does not control the use of these cookies and expressly disclaim responsibility for information collected through them.

Affiliate or Third Party Links
You will find links to Affiliate or Third Party Web sites on the Site. These Web sites should have their own privacy policies which you should review. We do not accept any responsibility or liability for their policies or Web site content whatsoever as PE has no control over them. You should take the time to become familiar with the policies of any Web site you visit and use discretion when releasing Personal Information. PE shall have no responsibility for information you release to any Affiliate or Third Party you access from the Site in regard to the safety, privacy and security of your personal information.

Inquiries
You may send inquiries to PE via the Site. If you choose to send an inquiry, your personal information, will be passed along to a Third Party so that they might reply to PE or directly to you. In dealing with such Third Parties we suggest you not share information you are not prepared to allow them to have, including, but not limited to, credit card and bank account information. In addition you should review the Privacy Policy of such Third Parties.

Information Sharing
PE may share personally identifiable information that you provide with third parties as described below:

1.PE may share your personally identifiable information with Affiliates on the condition that the Affiliates disclosure and use of the information is consistent with this Statement.

2.If you request information or services through the Site, you agree that PE may share personally identifiable information with third parties as may be necessary to provide such information to or perform such services for you. After the information is provided to such third parties, PE does not control their subsequent use or disclosure of information.

3.PE may work with third parties that provide services on its behalf, including, among others, providers of analytical, development, promotional, research, credit card processing, technical and other services. In such cases, PE asks that the Third Party maintain your personally identifiable information as confidential and use the information only to perform the services specified by urbanmegamall.com.

4.PE expressly reserves the right to release any personally identifiable information or other information you provide via the Site to third parties under the following circumstances:

- a. when required by law or legal process. Your personal data may be disclosed if we or an entity processing your data on our behalf are compelled to do so by a subpoena, a court order or by legal process issued by a law enforcement or governmental authority.

- b. to investigate or take action against illegal activity, suspected abuse or unauthorized use of the Site

- c. to protect the property or safety of our users or others

- d. to enforce our User Agreement

5.Messages that PE sends to you to confirm, fulfill or follow up on a request may incidentally include promotional material or other content from PE or its partners. In the case of these messages, PE is not sharing your personally identifiable information with those third parties.

6.PE reserves the right to share Usage Data with any Third Party for any reason.

Online Purchases
At some Web sites that you access through links on the Site, you can purchase products and services or register to receive materials, such as a catalog or new product updates. In many cases, you may be asked to provide contact information, such as your name, address, e-mail address, phone number, and credit or debit card information. If you complete an order for goods or services that are not provided by PE, PE has no control over the Third Parties use of any personal information you provide when placing such an order. Please exercise care when doing so.

Online Advertisements
PE does not share personal information about its visitors or users with advertisers. PE may display online advertisements on the Site. In most cases advertisements will link you to the site of a Third Party. Please make note when you the Site and understand that once you leave the Site, PE has no control over any information you may provide to a Third Party. You should always exercise caution whenever you release personal information.

How long will we keep your personal data?
We will retain your personal data only as long as is necessary for the purposes to which you consent under the Terms and Conditions and this Privacy Policy, or as is required by applicable law, and then we will delete it.

Security
PE takes precautions to protect your information. When you submit sensitive information via the Site, your information is protected both online and offline. PE does not directly collect sensitive information (such as credit card data). Please make sure that if you link to a Third Party / Affiliate site and such information is being submitted you check that your information is encrypted and transmitted in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page. You should also verify the Privacy Policy of such Third Party / Affiliate to review the online and offline security of your submitted information. PE has no control over your information, both personal information and sensitive information, that you submit to a Third Party / Affiliate site you may access through the use of this Site. Such responsibility shall be between you and the Third Party / Affiliate to which you submitted the information. You agree that PE shall not be held responsible or liable in such situations.

The Privacy of Children
Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, or phone numbers) over the Internet, to us or to anyone else. The Site is not directed at children under the age of 13 and we won’t knowingly allow anyone under 13 to provide us any personally identifying information; if you are under 13, please do not provide any information about yourself on the Site.

Your Access to and Control over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via email or U.S. Mail.

1. See what date we have about you, if any.

2. Change or correct any data we have about you.

3. Have us delete any data we have about you.

Such inquiries can be directed to us via email at Mike@Persistententerprises.com or in writing to Persistent Enterprises LLC, PO Box 1942, Burnsville, MN 55337.

Revisions to This Policy
PE reserves the right to revise, amend, or modify this policy, and our other policies and agreements at any time and in any manner. If we need to change our privacy policy at some point in the future, we will post the changes to this Privacy Statement on this Web site and update the reference to the effective date to reflect the date of the amendment. By visiting the Site, you agree that your visit, and any dispute over privacy, is governed by this Privacy Statement and our User Agreement.

Created: 04/26/2010

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